Banking Service: After years of polling and market research, it turns out customers are constantly internalizing their customer service experience. What this means is they are grading your customer service during each transaction but you rarely know it.
While there are a multitude of customer need, five basics need stand out:
1. Friendliness: The most basic and associated with courtesy and politeness.
2. Empathy: The customer needs to know that the service provider appreciates their wants and circumstances,
3. Fairness: The customers wants to feel they receive adequate attention and reasonable answer.
4. Control: The customer wants to feel his/her wants and input has influence on the out come.
5. It is also very important for customer service employee to have information about their products and services. Service providers who answer” I don’t know” or ” It is not my department” are automatically demeaned and demoted in the mind of the customer.
Employees need to be empowered to satisfy the customers. Employee will give bad services to customers if they themselves receive bad service and little feedback from their managers and supervisors.
[ Remember : External customer service starts with internal customer service.]
Delivery on time
[Customer service basics]
Every salesperson in every business knows the importance of making a positive first impression. Sales people know their success and livelihood will depend on how their potential customer perceives them in the first 30 seconds interaction.
Good salespeople develop an almost instantaneous rapport with potential customers. Customers like them, follow their advice and buy their product.
For the purpose of the services received by the people the population of the Country may be looked at from three different angles. These are present customers, potential customers and general public. A bank provides services to all these three categories of people. Present customers may be considered as direct customers and potential customers and general public as indirect customers.
Direct Customers Indirect Customers
There is no statutory definition of customer. Considering different views to be a customer the requirements are
a) An offer by a person to open some sort of account whether savings or current or fixed deposit account.
b) Banker’s willingness to accept such an offer ultimately resulting in the opening of an account.
Thus, it is clear to us that the different sections of people might take the services of a bank but all of them are not customers in the true sense of the term.
There are people who sometimes take services provided by banks but presently they are not customers. In course of time, they may become customers of a bank.
This group consists of people who are neither customers nor potential customers but they may take the services of a bank on some occasions.
While thinking of customer services these three types of people should be taken into consideration by the bankers.
The service that can be rendered to its customer lies within the function of a modern Bank, Now- a-days a Bank renders the following functions to her clients:
i) Receipt of deposit from the public under Current, Saving and Fixed deposit account as a safe custodian.
ii) Granting Loam/Advance to the public for-business as well as for other purposes.
iii) Remittance facility by issuing draft T.T., P.O., M.T. etc.
iv) Issuance of Letter of Credit on behalf of the importer to facilitate imports into the country.
v) Discounting Bills, Promissory notes.
In addition to the above, sometimes a Banker is to provide the following special services to her customer
i) Buying and selling of securities including foreign currencies.
ii) Periodical payment of insurance premium, telephone, electric and WASA bills, T.V. licence fees and remitting institutional fees as per standing instruction.
iii) Collecting proceeds of cheque, interest and dividend on security.
iv) Receiving in safe custody valuables and securities under locker system.
v) Acting as Executor and trustees.
Sometimes Bank acts as an Adviser to her customer in connection with export, import and other financial matters. He introduces new seller and buyer to her clients. In fact Bank can become an honorary financial partners of his/her customer.
On enquiry from the customer it revealed that customers desire to have the following facilities :
i) Prompt service (ii) Entertainment (iii) Easy Credit facilities (iv) Courtesy (v) Helping them in writting deposit slip, cheque & other correspondences.
The elements of customer services
1. Expanding your definition of services
2. Identifying your customers
3. Developing a customer friendly approach
Customer service means providing a quality services or products that satisfy the needs of a customer and keep them coming back.
Good customer services means much more- it means continued success, increased profits, higher satisfaction, improved company or organization morale, better team work, and market expansion of services/products.
Think about the places where you enjoy doing the business- stores, petrol stations, suppliers, banks etc.Why, aside from actual products or services they provide, do you like doing business with them?
You probably find them courteous, timely, flexible, friendly, interested, and a series of other exemplary qualities. They do not only satisfy your needs and help in your endeavors but make you feel positive and satisfied. You come to rely on their level of service to meet your needs and wants.
On the other hand, lets review a business you dislike patronizing but do so out of necessity. May be it is the police when you need a new drivers license or may be it is the local store that carries a product you need but who offers lousy service when you purchase.
In the booth of these places it’s likely that the customer experience is marred by long lines, gruff service, inefficient processing, impolite and unfriendly clerks or salespeople, lack of flexibility, and no empathy for customer plight. In this cases you feel abused, unsatisfied, and taken advantages of – in essence, your experience is wholly negative.
Unfortunately, in the cases outlined above there is no competition for the services/products offered or you would gladly not consider using either the Ministry of Transport or the rude department store. This is the advantages of a monopoly on a good or service because in a competitive marketplace, the unsatisfied customer shops elsewhere.
Professional qualities in customer service:
Professionals who constantly deal with customers(inside and outside the company) need to strive for certain qualities to help them answer customer needs.
The professional qualities of customer service to be emphasized always relate to the customer wants.
Impressions in Customer Services
As the old saying goes, ” You will never get a second chance to make a first impression. ” This is why the first impression is extremely important and can
set the tone for all future transactions.
Here are some ways of creating positive impressions:
1. Thoughtfulness in meeting the customer’s needs
2. Personal responsibility for a customer
3. Quick problem solving for customer
4. Offering immediate assistance
6. Using Customer’s name in a conversation
7. Pleasant voice tone
8. Polite and courteous manners
10. A genuine smile
Yet visual perception plays a vital role in human impressions and reactions. For this reasons psychologists do not always understand, nature and learned behavior have taught humans to perceive neat, smiling, well-presented individuals in a more commanding manner.