How to improvement of Customer Service

How to improve Customer Service

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How to improve Customer Service

Customer service basics

After years of polling and market research, it turns out customers are constantly internalizing their customer service experience. What this means is they are grading your customer service during each transaction but you rarely know it.

While there is a multitude of customer need, five basics need to stand out:

1. Friendliness: The most basic and associated with courtesy and politeness.
2. Empathy: The customer needs to know that the service provider appreciates their wants and circumstances,
3. Fairness: The customers want to feel they receive adequate attention and reasonable answer.
4. Control: The customer wants to feel his/her wants and input has an influence on the outcome.
5. It is also very important for customer service employees to have information about their products and services. Service providers who answer” I don’t know” or ” It is not my department” are automatically demeaned and demoted in the mind of the customer.

These employees can end up feeling hostile as well as unequipped. Customers want information, and they disrespect and distrust the person who is supposed to have information but does not.

Employees need to be empowered to satisfy customers. Employees will give bad service to customers if they themselves receive bad service and little feedback from their managers and supervisors.

[ Remember: External customer service starts with internal customer service.]

Customer Satisfaction

Quality Product

Reasonable Price

Delivery on time

24/7 support

[Customer service basics]

Every salesperson in every business knows the importance of making a positive first impression. Salespeople know their success and livelihood will depend on how their potential customer perceives them in the first 30 seconds interaction.

Good salespeople develop an almost instantaneous rapport with potential customers. Customers like them, follow their advice, and buy their product.

The elements of customer services

Three key elements of customer services are:

1. Expanding your definition of services

2. Identifying your customers

3. Developing a customer-friendly approach

Customer service means providing quality services or products that satisfy the needs of a customer and keep them coming back.
Good customer services mean much more- it means continued success, increased profits, higher satisfaction, improved company or organization morale, better teamwork, and market expansion of services/products.

Think about the places where you enjoy doing the business- stores, petrol stations, suppliers, banks, etc. Why, aside from actual products or services they provide, do you like doing business with them?

You probably find them courteous, timely, flexible, friendly, interested, and a series of other exemplary qualities. They do not only satisfy your needs and help in your endeavors but make you feel positive and satisfied. You come to rely on their level of service to meet your needs and wants.

On the other hand, let’s review a business you dislike patronizing but do so out of necessity. Maybe it is the police when you need a new driver’s license or maybe it is the local store that carries a product you need but who offers lousy service when you purchase.

In the booth of these places, it’s likely that the customer experience is marred by long lines, gruff service, inefficient processing, impolite and unfriendly clerks or salespeople, lack of flexibility, and no empathy for customer plight. In this case, you feel abused, unsatisfied, and taken advantage of – in essence, your experience is wholly negative.

Unfortunately, in the cases outlined above, there is no competition for the services/products offered or you would gladly not consider using either the Ministry of Transport or the rude department store. This is the advantage of a monopoly on a good or service because in a competitive marketplace, the unsatisfied customer shops elsewhere.

Professional qualities in customer service:

Professionals who constantly deal with customers(inside and outside the company) need to strive for certain qualities to help them answer customer needs.

The professional qualities of customer service to be emphasized always relate to the customer’s wants.

Impressions in Customer Services

 The reality is that we prefer doing business with those we like and trust. Impressions are the key to developing trust and confidence in the customer.

As the old saying goes, ” You will never get a second chance to make a first impression. ” This is why the first impression is extremely important and can set the tone for all future transactions.

Here are some ways of creating positive impressions:

1. Thoughtfulness in meeting the customer’s needs
2. Personal responsibility for a customer
3. Quick problem solving for the customer
4. Offering immediate assistance
5. Friendliness
6. Using Customer’s name in a conversation
7. Pleasant voice tone
8. Polite and courteous manners
9. Neatness
10. A genuine smile

Here are some factors that create a negative impression:
1. Making the customer wait
2. Not answering the phone promptly
3. Not saying” please” and/ or thank you”
4. Speaking loudly or condescendingly to customers or colleagues
5. Making faces, frowning, acting distant, not smiling
6. Looking disheveled or like you do not care about your appearance
7. A poor handshake
8. Focusing on another task while addressing or servicing a customer.
Simple Actions, Huge Returns
As the following statistics demonstrate, simple customer service can create a huge return on business:
1. Customers will spend up to 10% more for the same product with better service.
2. When customers receive good service they tell 10-12 people on average
3. When customers receive poor service they will tell upwards 20 people.
4. There is an 82% chance customers will purchase from a company where they were satisfied.
5. There is about 92% chance that poor service will dissuade a customer from ever going back to the company.
Presenting yourself:
It is often not what you articulate but how it is presented. What you wear and how you express yourself has a lot to do with how what you say is received.
Have you ever noticed how a person who is dressed-up, even in older or out of style clothing, always commands more authority and respect? The impression they make and what they have to say is enhanced by their personal presentation, facial and hand gestures, as well as the substance of what they have to say.
As it turns out, the substance is only part of the equation of being persuasive and influencing perception.
On one level this seems unfair and superficial because what a person says and how they behave should be more important than if they are well-groomed, smiling, and dress-up.
Yet visual perception plays a vital role in human impressions and reactions. For this reason, psychologists do not always understand, nature and learned behavior have taught humans to perceive neat, smiling, well-presented individuals in a more commanding manner.
The elements of customer services Three key elements of customer services are: 1. Expanding your definition of services 2. Identifying your customers 3. Developing a customer-friendly approach Customer service …
Customer service basics After years of polling and market research, it turns out customers are constantly internalizing their customer service experience. What this means is they are grading your customer …
Impressions in Customer Services Impressions in Customer Services: The reality is that we prefer doing business with those we like and trust. Impressions are the key to developing trust and …
Customer service: The interpersonal actions of customer service It is clear that just looking good will not produce the desired level of customer satisfaction. The interpersonal actions in …
How to improve Customer Service basics After years of polling and market research, it turns out customers are constantly internalizing their customer service experience. What this means is …